How to have gravitas as a team coach | BoMentis Coaching House

How to have gravitas as a team coach


Gravitas is one of the Ancient Greek virtues, a combination of “dignity, impressiveness, seriousness, influence, weight and presence” in the words of Caroline Goyder, a specialist voice coach and scholar on the topic. I would also add to the list “playfulness” — or to be more precise, the ability to employ appropriately a spectrum of responses ranging from serious to playful. In her book Gravitas, Goyder cites research showing that two-thirds of senior executives in a New York survey say gravitas as essential to professional presence. Presence, which means at root the art of being fully present, illustrates the duality of the elements of gravitas. Other people see us as having presence, when we are fully attentive both to them and to ourselves. Similarly, we achieve dignity by respecting the dignity of others, seriousness by how we attend to other people’s views and perspectives, influence and weight by how we give valence to those views and perspectives, while retaining our own.

In the world of coaching, the term presence is often dislocated from gravitas and is taken simply to mean being fully attentive to the client. The ICF website describes it as “fully and deeply listening, without judgment”.  It is seen as an action, rather than as a quality or attribute. However, educational scholars define presence – and by inference gravitas – in terms of connectedness (with self, as in self-awareness, with learners, with the subject matter and with the learning process) (Rogers & Raider-Roth, 2006).

Almost all the literature and advice about achieving presence focuses on situations that require oratory (such as making a speech or presentation or being a participant in a meeting). It is about controlling yourself in order to control the room. But gravitas and presence in a team coaching environment are qualitatively different — instead of using them to achieve what we want from a meeting, we employ them to create a safe space, where the team can have the conversations between themselves that would not or could not happen, if you were not there. The opinions, perspectives and purposes of the team coach are not relevant — and may even be an impediment. In team coaching, we help the team achieve collective gravitas; and we do so in part by being an appropriate role model. Our gravitas is therefore the catalyst (or more accurately, the reagent) for the team’s collective development and growth.

Gravitas and presence in team coaching are therefore much more closely aligned to the educational perception. They require intense connection to the team, to the individuals and sub-groups within the team, to the team system and to the wider systems, of which the team is a part.

That said, many of the approaches, which you can use to achieve gravitas in other situations can be adapted to the team coaching environment.

Building your gravitas

Goyder offers an equation to capture the essence of gravitas:

Knowledge (logos) + purpose (ethos) + passion (pathos) – anxiety = gravitas

Knowledge is about knowing and having confidence in where your expertise lies – what you know and don’t know. It includes having a clear sense of the boundaries of your knowledge and a curiosity to extend your knowledge. In a team coaching context, in particular, it encompasses co-learning; that is, using your knowledge to support you and the team together in generating new insights and understandings.

Purpose is about being clear what you are trying to achieve (having a sense of mission) demonstrating clear values and being authentic. In a team context, it is how you show you are worthy of their trust.

Passion is about both being seen to care and the energy that you provide to stimulate insightful conversation.

Anxiety is about issues, such as the self-doubts we bring into the room, whether we are able to use our calm groundedness to promote the calmness the team needs to address its issues, what we tell ourselves about our status relative to the team members.

These are characteristics or mind-frames, but the other side of gravitas is about technique. According to a University of Michigan study, (Benki et al, 2011) people who are perceived as having gravitas:

  • Have a slightly deeper tone of voice, speaking from the diaphragm
  • Have a measured pace that steers between being ponderous and too fast for people to think
  • Pause frequently to allow others to reflect (and to give themselves space to prepare for what they are going to say next)

Other studies suggest that people with gravitas and presence are “grounded” – they employ, consciously or unconsciously, body postures that suggest confidence, connectedness, and firmness. Posture is also related to the way they breathe.

Using your gravitas

What do you do when a team member (or more than one) suddenly lashes out at you verbally? Do you respond with instinctive fear or defensiveness? Or with deep curiosity? If the latter, you already have gravitas or are well on the way to achieving it.

You can achieve or sustain gravitas by:

  • Ensuring you are well prepared and grounded before the session
  • Being conscious of your breathing and posture – ensure both are in appropriate mode before you speak
  • Contracting with your co-coach, if you have one, in how they will support your groundedness – or step in when you are on your back foot
  • If you rescue a co-coach in this way, allow them to re-establish their authority once they have regained their composure

You can use it in service of the team by:

  • Deliberately slowing the pace of conversation, using phrases such as “Let’s take a pause to reflect on this….”
  • Recognise and build on the passion in the room, refocusing it in service of achieving collective insight and collaboration
  • Using your authority to refocus the team on being its ideal self – becoming the team conscience until it is able to take on the role for itself
  • Helping the team think more deeply.

Helping the team build gravitas

There are two main reasons for helping the team build its individual and collective gravitas. One is that it will add greatly to the quality and impact of the conversations between team members. The other is the impact it will have on stakeholders and influencers – not least in terms of the team’s reputation.

Some questions to help the team acquire greater gravitas include:

  • When do we need gravitas in our team meetings?
  • How will we support each other in having mutual presence in our meetings together and with outsiders?
  • When and how do we need to slow down, until we really understand better?
  • What do we want to be respected for as a team and by whom?


Benki, JR et al (2011) Effects of speech rate, pitch and pausing on survey participation decisions. Paper to American Association for Public Opinion Research

Goyder, C (2014) Gravitas, Vermillion. London

Rodgers CR & Raider‐Roth, MB (2006) Presence in teaching, Teachers and Teaching, 12:3, 265-287, DOI: 10.1080/13450600500467548

© David Clutterbuck, 2020


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